David Haye, boxing’s new Barnum, continues to sell

valuev9If promoting a fight is craft, then David Haye has used every tool in the box to generate interest in this Saturday’s fight with Nicolay Valuev. He is an effervescent self-promoter who has used eye-catching gimmicks, distasteful commentary about Valuev’s personal hygiene, appeared on every talk-show, press event and personal appearance in order to force this fight to transcend the confines of the boxing audience. And, glory be, its working.

He may have much to prove when he climbs in to the ring, but one thing is unquestionable – David Haye has broken through in the promotion of this fight. If he wins – he stands on the cusp of genuine global renown. Today’s press conference offering yet more evidence of his ingenuity.

Press Release

Valuev: “Haye’s comments

have been very motivating”

“David vs. Goliath” PPV card live from Germany

NUREMBERG, Germany (Nov. 4, 2009) – WBA Heavyweight Champion Nikolai Valuev has promised “something special” for David Haye when they clash in the ring on Saturday night. “The Russian Giant” cannot wait to let his fists do the talking after the challenger has wasted no chance to hurl insults at the biggest and tallest champion of all time. “His comments have been very motivating,” Valuev said. “But let´s see what Haye has to offer inside the ring. I don´t think he will be able to follow it up. But I will not under-estimate him.”

Valuev-Haye is promoted by Wilfried Sauerland’s Sauerland Event and its Managing Director, Christian Meyer, in association with Don King Productions. The broadcast  is being distributed in the United States and Canada by Integrated Sports for live viewing at 3 PM/ET – 12 PM/PT on both cable and satellite pay-per-view via iN Demand, DIRECTV, TVN, DISH Network, Viewer’s Choice, Shaw PPV and Bell TV for a suggested retail price of only $24.95. A replay will be shown that same night at 9 PM/ET, 6 PM/PT.
Haye was brimming with confidence when he spoke in front of a packed press conference today. “He hasn’t fought anyone of my caliber; he’s never fought anyone in their prime or someone so fired up,” the challenger said. “I’m not one of these guys he’s used to fighting. I’m not over-the-hill, I’m not tainted, I’m not past my sell-by-date. I am fresh, I am ready.”
And he added: “Training has gone great and I am going to make him look silly on Saturday night. I am going to embarrass him, knock him out. He’s never fought anyone as fast or who punches as hard as me, or as accurate. I know he feels I’m a little mouthy man from England, but he’s gonna be in for a rude awakening when that bell goes.”
Asked what he makes of Haye´s prediction to knock him out, Valuev replied: “He can say what he wants. I have heard that from many opponents before. It is not going to happen. I will win.” Manager Wilfried Sauerland was also surprised about the challenger´s confidence. “I don´t know where he takes it from,” he said. “He is untested at heavyweight and got knocked down a lot of times in his career. Now he is facing a proven champion with 50 victories, so I really wonder why he is so optimistic.”

The quick, hard-punching Haye will not be deterred by spotting the 7-foot, 325-odd pound Valuev (50-1, 34 KOs), from St. Petersburg, Russia, about 100 pounds and 9-inches. “I don’t care what I weigh,” David answered a question about his expected weight on fight night. “I haven’t looked at the scales all through training camp. So long as I’m fit and sharp at the weight, I’m not bothered what the scales say. As far as bring my power up, I have no doubt I’ll hit hard enough to knock out top heavyweights. I’ve never been in the ring with an opponent – amateur, sparring, or as a pro – who hasn’t respected my punching power. I’ve floor top heavyweights, in the gym and in the ring, and none of them can ever believe how hard I punch for a smaller guy.

“It’s never much fun getting hit by a man weighing 23 stone, so I’m not underestimating the power he generates. He must hit fairly hard. Technically, he does most things right. He’s a well-schooled fighter that has improved over the years. Saying that, though, his last five fights have gone the distance, and I certainly don’t think he’s the fearsome and terrifying puncher he perhaps should be for a man of that size.”

Two-time WBA heavyweight champion John “The Quietman” Ruiz (43-8-1, 29 KOs), the current WBA No. 1 rated and “official challenger,” takes on ex-IBU champion Adnan “Aachen Assassin” Serin (19-10-1, 7 KOs) in the opening live PPV bout on the Valuev-Haye. Additional undercard bouts will also air on the PPV telecast.

For more information about the Valuev-Haye PPV go to www.integratedsportsnet.com.

Integrated Sports is North America ’s leading distributor of International Pay-Per-View and Closed Circuit sports events is Integrated Sports. Among the many events brought to North American viewers by Integrated Sports include World Championship and world-class boxing matches featuring Ricky Hatton, Christian Mijares, Evander Holyfield, Roy Jones, Jr., Ivan Calderon, Rocky Martinez, Nicolai Valuev, Amir Kahn, Marco Antonio Barrera, Arthur Abraham, and Ruslan Chagaev. In addition, Integrated Sports has distributed numerous International soccer matches showcasing teams like Club America of Mexico and the National Team of Argentina, and World Championship and world-class mixed martial arts shows featuring Fedor Emelianenko, Tim Sylvia, Bobby Lashley, Bob Sapp, Jeff Monson, and Roy Nelson. For more information on upcoming Integrated Sports events visit www.integratedsportsnet.com.

Don King Productions has promoted over 500 world championship fights with nearly 100 individual boxers having been paid $1 million or more.  DKP also holds the distinction of having promoted or co-promoted seven of the 10 largest pay-per-view events in history, as gauged by total buys, including three of the top five:  Holyfield vs. Tyson II, 1.99 million buys, June 1997; Tyson vs. Holyfield I, 1.6 million buys, November 1996; and Tyson vs. McNeeley, 1.58 million buys, August 1995.

DKP has promoted or co-promoted 11 of the top 20 highest-grossing live gates in the history of the state of Nevada including five of the top seven: Holyfield vs. Lewis II, paid attendance: 17,078, gross: $16,860,300 (NOTE: Also second-highest live-gate gross for any event in the history of the world.), date: Nov. 13, 1999; Holyfield vs. Tyson II, paid attendance: 16,279, gross: $14,277,200, date: June 28, 1997; Holyfield vs. Tyson I, paid attendance: 16,103, gross: $14,150,700, date: Nov. 9, 1996; Tyson vs. McNeeley, paid attendance: 16,113, gross: $13,965,600, date: Aug. 19, 1995; and Trinidad vs. De La Hoya, paid attendance: 11,184, gross: $12, 949, 500. Sept. 18, 1999.

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