David Haye, boxing’s new Barnum, continues to sell

valuev9If promoting a fight is craft, then David Haye has used every tool in the box to generate interest in this Saturday’s fight with Nicolay Valuev. He is an effervescent self-promoter who has used eye-catching gimmicks, distasteful commentary about Valuev’s personal hygiene, appeared on every talk-show, press event and personal appearance in order to force this fight to transcend the confines of the boxing audience. And, glory be, its working. Continue reading “David Haye, boxing’s new Barnum, continues to sell”

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