Boxing can make you cry. Boxing can make you shout. Make you sing. Excite you. Demoralise you. Inspire millions. Save a lonely soul. A single prize-fight can evoke all of these emotions, bring communities together, even unify the divided, if only temporarily. Since the 1950s the pioneers of commercial television realised the potential boxing had to provide enthralling action and, soon after, the draw the men in each corner could become if their stories, their characters were revealed.
It is why, alongside the practicalities of a sport viewed through the monochrome of the early television sets, champions wore white shorts, the challenger black. Just as their contemporary storytellers in Hollywood depicted good guys with white Stetsons and evil landowners in Black ones. Boxing wanted you to care, to ‘pull’ for one guy or the other. And to watch the adverts too of course. Continue reading “MyFightTickets.com Fighter of the Month – July”