Article first appeared at BigFightWeekend.com

A biblical name. Laden with promotional opportunity. A southpaw with dynamite in both hands, Moses Itauma could be the next special heavyweight.   

It is a familiar path, a familiar sales pitch. Young, powerful, fast. Crashing through the professional losers, the part-timers and then the vaguely known, to the peripheral, the stout, the sturdy and the once were. Busyness is the business. Accumulating highlight reel knockouts, interviews and brand recognition. 

Building a heavyweight from a youthful prospect to contender to challenger to champion is usually done from this tattered but trusted blueprint. Evolved, such as it is, for these times of reduced activity and our deficit of attention, it remains rooted in a century or more of match making. 

Continue reading “On the shoulders of giants. Moses Itauma” →