By J.B. Smithers
Even in these heady times of sell out stadiums, monstrous pay-per-views and a host of channels clamouring to show boxing in the UK, there remain critics of the manner with which this demand is created and served.
Increasingly, to the fringes of the swell of goodwill on which Anthony Joshua rides, there remain voices who point to a weakness in the undercards on these Matchroom events and the sense hype, and the desire to feed the ‘event-crowd’ beast, is overwhelming the need for value and legitimate supporting match-ups.
In short, if Joshua is on, the hipster hardcore – they used to be called anoraks when the world was inside a forum rather than on social media – believe too many viewers are interested only in Joshua knocking someone over and are not unduly concerned by the merits of a featherweight clash at 6.25pm. Hardcore fans don’t like that type of ‘casual’ fandom you see. Sometimes, I wonder if they like boxing at all. Certainly, whether they like that so many others like it too. Hardcore fans would, if boxing were a band, always prefer the ‘earlier acoustic stuff’.
I digress. Despite my cynicism, it is refreshing, particularly given Eddie Hearn’s sense that it was necessary to over pay Joseph Parker relative to his true commercial appeal, to contemplate a much stronger selection of undercard features for the event on March 31st in Cardiff. Continue reading “Trio of strong matches support Joshua v Parker”