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I suppose Marvin Gaye didn’t really care about Cassius Clay recording an album at Columbia Records in 1963 or Smokin’ Joe Frazier singing First Round Knockout for Motown in 1975. Hard to imagine Marlon Brando was unduly concerned that Jake LaMotta played the bartender in The Hustler or that Tupac worried about Nigel Benn’s collaboration with Pack on the 1990 song Stand and Fight. It only made 61 in the UK Charts after all.

And so, perhaps, boxing, the sprawling, dimly lit dystopia that it is, shouldn’t worry too much about MisFits and the entertainment it imparts to those dimly lit enough to pay for it. Aside from the copious amounts of money MisFits boxing generates it also appears uniquely able to both entice the casual and enrage the aficionados with the ease of a Bill Nighy suit fitting.

The weekend’s bill in Manchester showcased two of the niche’s preeminent forces; Tommy Fury, famous for sharing a father with Tyson Fury and his appearance on a reality show and KSI, who is good at video games and has ‘form’ in this peculiar space. A bizarre schism in which boxing, WWE and the world of YouTube influencers co-exist in an orgy of nonsense.